Putting Revenue Generation Back Into the Marketing Equation

Are your organization’s marketing dollars well spent? Do you get a tangible return on investment for your marketing budget? How do you know? Can you measure the actual revenue generated by your marketing expenditures?

Management Reporting Infrastructure that Improves the Bottom Line

In many businesses today, management reporting is in a state of chaos. All too often, it is ad-hoc, labor intensive, and cumbersome. Many times, the accuracy of management reports themselves are suspect. The information that drives this reporting is frequently housed in a myriad of unconnected (and often conflicting) data sets and systems. Reconciliation is tenuous at best, as many senior Finance officers will attest. Excel spreadsheets emerge and abound to fill the need for business intelligence, but this is far from an ideal solution.

When Was the Last Time You Tried to Buy From Your Company?

The majority of senior management believes that their product or service is fundamentally easy for their clients or customers to buy. Unfortunately, in many cases, this is not the reality. But wait, you’ll protest, this is NOT our case. But the question is, how do you really know? When was the last time you experienced your organization as your customer does? When was the last time you actually tried to buy from yourself?

Go Mobile: Real Time Access to Your Customer, Anytime, Anywhere

The benefits of Customer Relationship Management (CRM) are well established. Effectively managing and coordinating all customer touch points, has become the key to securing ongoing, profitable business relationships. And both customers and prospects alike have come to expect the instant response to their questions, issues, or requests that these systems enable.

But while CRM systems today contain all the information needed to service existing customers and capture new ones, the issue of how to link a mobile sales force with head office, in real time...