Go Mobile: Real Time Access to Your Customer, Anytime, Anywhere

The benefits of Customer Relationship Management (CRM) are well established. Effectively managing and coordinating all customer touch points, has become the key to securing ongoing, profitable business relationships. And both customers and prospects alike have come to expect the instant response to their questions, issues, or requests that these systems enable.

But while CRM systems today contain all the information needed to service existing customers and capture new ones, the issue of how to link a mobile sales force with head office, in real time, has remained. And this is increasingly important, because by the time a salesperson logs on, it may be too late. In today's demanding business world, the customer or prospect may already be heading elsewhere...

Most mobile sales forces these days take advantage of wireless devices to stay connected. Blackberries have become all but mandatory for today's road warrior. So what if all that information in your CRM system was available to your sales force, in real time? What if leads could be followed up on instantly? What if service issues could be routed to their resolution in real time? In principle, more leads would be converted to sales, and customers made more loyal.

Until very recently, though, these were questions without any technical answer. But no longer. There's a new software offering that now links Microsoft Dynamics CRM systems with Blackberry devices, in real time. For companies who already use both applications (or may be about to adopt them), this newcomer promises to enhance the speed, quality, and effectiveness of mobile communications. It can keep your field sales force constantly up-to-date on the latest developments with existing customers they may be visiting, or prospective customers they should follow up on. In any enterprise where success hinges on speed of response and customer satisfaction, this could translate into a compelling business advantage.

This new offering is easy to deploy and maintain. Because it was developed specifically to integrate with Microsoft CRM and Blackberry devices, it is easily installed and configured without programming. And any periodic changes made within the core CRM system, as business needs evolve or upgrades are implemented, are automatically adopted by the wireless devices.

The software is also very cost-effective and reliable, because it leverages solid, best-of-breed, market-tested core business applications.

In businesses where speed of response is important, this new technology promises to help you close more new sales and make your existing customers more loyal and profitable. If this describes your corporate circumstance, I'd be happy to talk you about how you can take advantage of this new technology.

About the Author:
Marco D'Ercole is the Executive Vice President of 360 Visibility Inc. and is the undisputable champion at building and aligning an organization's technology with their business strategy. For over a decade, Marco has been the driving implementation force behind many complex IT initiatives at mid to large scale North American companies. Marco can be reached at mdercole@360visibility.com.