"360 brought a strong, pro-active approach to customer service and support to the table, ensuring a smooth implementation and quick resolution of any issues that arose."

The Client
Voted Marketing Magazine's "Public Relations Firm of the Year", NATIONAL is the largest public relations firm in Canada, with ten Canadian offices as well as offices in New York and London, U.K., and an affiliation with US-based Burson-Marsteller. In business since 1976, NATIONAL serves as trusted advisors to leading domestic and international organizations who value the importance of professional communications to their future.

The Situation
With each individual office using disparate accounting, time recording, and billing systems, NATIONAL had no ability at a corporate level to readily consolidate project financials, or assess how efficiently and profitably individual projects were being executed. At the field level, individual project managers had limited ability to readily manage input and consultant costs, and ensure that their projects were being delivered on time and on budget.

The Solution
After an evaluation of several alternatives, NATIONAL chose to implement Maconomy, an integrated business solution tailored specifically for professional services firms, on the basis of its functionality, ease of use, and lower overall total cost of ownership. 360 Visibility delivered a pro-active approach to overall project management, and a strong ongoing focus on customer service. The result - a smooth implementation and responsive ongoing support.

• A 10-day reduction in the invoicing cycle, greatly improving cash flow.
• A consolidated view of individual project profitability at a corporate level, resulting in an ability to better analyze and manage the bottom line.
• An ability to manage and mitigate the currency risk inherent in a multinational client base.
• More efficient and accurate time recording for all billable resources, resulting in fewer "lost" billable hours.
• Enhanced day-to-day project financial management in the field