“Nothing in this world is free,” my father used to say.
There are lots of people out there who could stand to take that message on board—at both ends of its delivery.
Most at fault? The so-called businesses who regularly clutter the airwaves with outrageous extensions of impossible generosity. “Free!” their ads scream. “Free value assessments!” “Free project scoping!”
I see this on the infrastructure side, too. “We will give you a free network assessment,” they announce, grandly. And then they hit you with a $30k proposal.
Free speech aside, I really do wish these noises would cease and desist. I wish that someone in corporate Canada would pipe up at last and fess up to the facts we already know: Nothing is for FREE.
What kind of value, after all, is attached to something no one’s thought to assign a price to? And just because an up-front fee is not included in a vendor’s initial overture doesn’t mean for a minute that one isn’t going to jump out from behind the bushes and bite you in the back.
Almost as liable, then, are the naïfs at the receiving end who buy into the hype. Everyone should be wary of hawkers offering services at no cost.
Surely, though, the great majority of us are wise to this game. We scoff at the notion that anyone would accept these proposals at face value, blithely believing they’ve stumbled upon some insider’s stash of goodwill, untapped and awaiting their grateful plundering.
Make no mistake: We’re all in business to make a buck. Representing ourselves otherwise is manipulative and deceitful in the extreme, and—what’s more—betrays an insulting assessment of the would-be customer at the receiving end of the offer.
Here at 360 Visibility, we charge for the value we deliver. If a customer feels he/she didn’t receive said value, we’ll refund him/her outlay without hesitation. More than good business, that’s real business, not the stuff of fantasy, populated by hopeful souls ever believing that the concept of something for nothing is real (or at least that they can convince an unwitting consumer of same).
In these days of the so-called new economy, where good combats evil and authentic takes on processed in regular bouts, how could you possibly engage with someone who is essentially not telling the truth?
Buying business to business is an exercise that is based to its roots on relationships, an essential to the establishment of an enduring and mutually beneficial exchange. What kind of relationship can possibly emerge from an arrangement whose foundations are built on such dishonest ground?
Nothing in life is free. If you don’t pay for it, you don’t get it. Ask your employees if they’ll give you a week’s work gratis, and watch the response. Heed Alice Cooper’s counsel in, “Sign upon the bloody line/ A drop of yours, a drop of mine/ Nothing’s free/ Eternally/ Nothing’s free”.
Or just ask your dad. He’ll tell ya.