The “best” CRM software is the one that efficiently handles your company’s unique needs. When choosing new enterprise resource planning (ERP) software, many SMBs consider both Microsoft Dynamics 365 Business Central and Infor M3. Both are applications that go beyond basic accounting functions, with each offering different benefits and features. Let’s take a look.
A quick look at online comparison charts shows both software programs rate similarly for general quality and performance, and they both have high user satisfaction ratings. Here’s a brief comparison of each solution’s major features, characteristics, advantages, and disadvantages.
Combining CRM and ERP capabilities, Microsoft Dynamics 365 Business Central is made up of several applications that work together to give accurate, timely, and intelligence-based information. The software is equally beneficial for sales, financial, customer service, manufacturing, retail, and public service sectors. It’s designed to help your SMB close more deals, identify and nurture the right leads, automate processes, and deliver positive customer experiences.
An Infor CloudSuite product, Infor M3 builds cloud-based solutions for companies in about 20 industries, including banking, defense, construction, and healthcare. Described as easy-to-use and customizable, it comes equipped with productivity and management tools as well as analytics that help identify opportunities and streamline workflows.
Now let’s consider how the two solutions rank in features and functionality.
Business Central uses intelligence-based tools to help you sell smarter by identifying the right customers, i.e., those who are ready to buy. It enables your sales team to quickly view customer interactions, including those done by marketing and customer service. Built-in tools minimize routine tasks and offer suggestions to increase efficiency.
Infor M3 helps you build customer profiles, identify leads, and streamline your sales activities. Analytic tools provide insight into the sales process. The software offers comprehensive reports, an intuitive dashboard, proactive alerts, and automation of manual processes.
From simple requests to complex problems, Dynamics 365 Business Central works across apps to bring you accurate and consistent information. It helps agents deliver more personalized experiences across multiple channels and makes it simple to route cases to qualified agents.
Infor M3 has customization tools that enable your service team to deliver personalized experiences from available customer data. KPI reporting facilitates better decision-making and helps you better understand the performance of your team and business.
Infor M3 is a companion mobile app to the company’s CRM software. Sales teams can access information and documents, complete tasks, and update accounts on or offline.
Microsoft Dynamics 365 works across iOS and Android platforms and allows sales and support teams to engage with customers while on the go. It also has a personalized Workspace, where employees can access individual tasks, get suggestions, and view records quickly.
While both Business Central and Infor M3 offer easy-to-use customizable solutions, Microsoft Dynamics is an enterprise-grade solution that’s easy to scale as your business needs grow. And the more you use it, the smarter it gets. The software also easily integrates with different Microsoft tools, including Office 365, Azure, and other Dynamics 365 suite products.
By combining robust servicing, sales, and marketing tools that provide end-to-end support, Dynamics 365 fills your company’s unique requirements and adapts as your priorities change, delivering everything you want and need in an ERP solution.